Owens-Corning Anti-trust Compliance Training/Glossbrenner
Event #01301
HOSPITALITY SUITE HAZARDS
[Student selects "Hospitality Suite Hazards" from EVENT #00500]
Setting: A cocktail party in a hospitality suite at a hotel. The party is being given by an unnamed builder association. Sean holds his own but he is uneasy about being in this environment because he knows that Owens Corning generally discourages attendance at social gatherings with competitors. Yet when the client is so important that you risk offending it by not going, you go.
Characters: Frank—in his 50s, quite experienced and thus potentially intimidating. Works for Glassco Materials Corporation, "Glassco." He’s wearing a sports jacket with polo shirt.
Sean – in his late 30s, confident but youngish. He’s all kakis and polo shirt.
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WINDOWED VIDEO: Sean walks up to the open door of a hotel suite. There’s a sign on an easel outside reading something like “Welcome Builder Trade Show Pros” outside. He enters, and cut to… Medium two-shot of the two men having drinks. Frank has a full cocktail, Sean holds a bottle of beer. It is less than a minute after they have first encountered each other. [Jacques—Should the following text be deleted? – Alfred.] TEXT: (if in video and slideshow mode, this text is read by the narrator) Frank is an experienced sales rep for Glassco Materials Corporation, a competitor. Though younger, Sean has paid his dues as well. Although they’ve encountered each other before at industry seminars and on the trade show floor, this is the first time they’ve seen each other at a major customer’s hospitality suite. |
Frank: Hey, Sean, nothing like a few drinks after a hard day working the floor….[Raises glass in a toast] Let’s hear it for builders everywhere. [Takes a sip]. So, how’s the show been treating you so far? Sean: Can’t complain. The booth traffic’s been good, and we’ve written a few orders. Frank: "A few?" From what I’ve heard, you’ve been doing a lot of business. Sean (small, non-confirming smile): We’ve done all right. How about you guys at Glassco? Frank (shrugs): Not bad…everyone seems to like our new line of siding. But you know, that’s not the only thing I’ve heard. Sean: Really? Frank (lightly patting the inside breast pocket of his sports coat): Yeah, I’ve heard you guys have just issued a price increase letter. Sean (looking at Frank’s breast pocket): That’s right. But if you’ve got a copy, you didn’t get it from us. Frank: True, true. A customer gave me a photocopy earlier today…but, I think we’re going to follow you in the increase. Sean: Frank, we can’t go there. You and I are direct competitors. You know that both of our companies have policies that we never discuss prices. Frank (hastily re-assuring Sean that he wasn’t requesting anything improper): Oh, no. Don’t get me wrong. I would never suggest discussing prices. That’s illegal. I just hope you’re going to hold firm to the increase. [leans in conspiratorially] It’s important to everyone in the industry that this price increase really stick! After all, it will allow our customers to make more money too—we’re all in this together, aren’t we? |
TEXT:
"Page Forward" to continue.
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EVENT #01305
HOSPITALITY SUITE HAZARDS - QUESTION
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GRAPHIC WINDOW: Freeze-frame still of Frank and Sean from EVENT #01301
TEXT:
Many users could be expected to say, "Frank’s going to get the price increase letter one way or another. So who cares whether he gets it from Sean or from one of Frank’s customers?" The results are the same—Frank ends up with a copy of the price increase letter--but from an antitrust standpoint, they are vastly different.
Also, we need to emphasize that two competitors are never to discuss prices. One way to do this would be to pose a question about why Sean reacts as he does and offer the user three possible explanations, only one of which would be correct. For the other two, we’d say "No, that is not the best choice," and then give the user the same information provided had he or she chosen the correct answer.]
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