Web Sites Created by Alfred and Emily Glossbrenner (FireCrystal Communications)

Listed below are several of the Web sites FireCrystal Communications has helped create in the past few years. We contributed design, feature, and site-map ideas. But our primary contribution was conducting in-depth interviews with the principals of each company and creating all the copy on the corresponding site based on information developed in those interviews.

We learned long ago that giving the client what he or she wants isn�t the hard part. The real challenge is discovering what the person wants in the first place! Consequently, our first question is always: What do you want this Web site to accomplish?

 

APCO Pool Specialties, Inc.

APCO Pool Specialties is a family-run company that has been renovating and repairing vinyl-lined in-ground pools in the local area for 25 years. The site was created from scratch, including the creative �pool liners showcase,� complete with an underwater effect on the liners to better allow the customer to really see the liner as it would look installed. FireCrystal Communications/Glossbrenner created the copy by interviewing the husband/wife owners for two hours.

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Enerdyne Engineering

Enerdyne Engineering is LEED certified and has been providing engineering consulting services to the commercial building sector as well as providing consulting services to Electric Utility Companies and Regulatory Agencies since 1989. In addition to needing a new website, the folks at Enerdyne were also looking for a new identity that they could brand. The design was created by netStride. FireCrystal Communications/Glossbrenner created the copy drawing on interviews with the principal.

PrintLocal

Over the years, in the course of their interactions with both printers and print buyers, the folks at Print Local realized there was a need for an automated system that would properly match a print project with the most qualified printer. Printlocal.com was born to fill this need by combining communications technology, extensive printing industry experience, and a highly functional web enterprise to make it as easy as possible for print buyers to identify and do business with qualified printers, whether they�re down the street or on another continent. FireCrystal Communications/Glossbrenner created the copy from interviews with the principal.

LFL Veritas

For more than 25 years, LFL Veritas has been helping its clients define and achieve their goals. Their website leaves other dry, boring, ho-hum CPA websites in the dust. Boasting a number of dynamic, database-driven sections, the website keeps fresh with up-to-date articles, a complete professional affiliate area, and a number of useful client resources. Site design and hosting by netStride. Copy by FireCrystal Communications/Glossbrenner.

Firecrystal Communications: FullyBookedRentals.com

Alfred and Emily Glossbrenner have been delighting readers for over 25 years. Known for their in-depth research and uncanny ability to identify and present the essence of a topic in clear, conversational prose laced with wit and humor, the Glossbrenners are the authors of over 60 books on topics as diverse as hitting a baseball, managing personal finances, and reading popular fiction. Their latest book/CD package, "How to Make Your Vacation Property Work for You!" is designed as a complete "Vacation Property Owner�s Toolkit". Copy by FireCrystal Communications. (We interviewed ourselves.)� The ad copy and Web site have generated sales�� over six figures in two years�with no marketing and no SEO. We are very, very good at creating compelling sales copy.

FreightLand

FreightLand is the premier online transportation provider. This highly functional website makes it a snap for customers to get a rate, schedule a pickup, print a Bill of Lading, and pay for the shipment by credit card in a single visit. The website seamlessly communicates with Freightland�s pool of carriers in order to find the best carrier and the best rate for the shipment. Customers can also check the status of their current shipments, review their previous shipping transactions, and have a real-time online chat with a FreightLand representative. Copy by FireCrystal Communications/Glossbrenner.

Basement Doctor Waterproofing

A family-owned company since its inception in 1990, Basement Doctor Waterproofing has locations throughout Pennsylvania, New Jersey, Delaware, New York, and Maryland. Their team of project managers and highly skilled craftsmen are adept in basement waterproofing, mold remediation, and home remodeling. Their first foray into the online world ended in disappointment when the site failed to account for even a single sale. This time around, however, the web site has accounted for over $500,000 in revenue in just the first 5 months of operation. Site by netStride. Copy by FireCrystal Communications based on interviews with the principals.�

Fox Construction

Fox Construction is a family-owned and operated, second-generation company serving Bucks County and the tri-state area. They have been building additions, re-vitalizing kitchens and bathrooms, and making many other value-adding improvements to people�s homes for over 35 years. Their netStride developed website is simple, but effective. Relying on pictures to tell the story, their website showcases their best work, and has consistently succeeded in converting prospects to long-term clients. FireCrystal Communications/Glossbrenner created the copy from interviews with the principal.

WorldMetaView

Ground-up design and development and SQL Server database development. Custom discussion board. This site is loaded with functionality allowing seamless integration with articles, commentary, and discussion areas. This pay-only site contains financial sector related articles, links, and commentary. Members share information and discussions on a variety of topics. FireCrystal Communications/Glossbrenner created the copy from interviews with the principal. Alfred Glossbrenner served as project manager and account executive.

EDW Builders

Based in Newtown, Pennsylvania, EDW Builders, Inc. is a family-owned business with three generations� experience in construction. EDW's website is a simple, yet effective marketing tool which has been successful in achieving its goal--getting folks looking for a custom home in Bucks County to come calling. FireCrystal Communications/Glossbrenner created the copy from interviews with the principal.

John's Window Fashions

John�s Window Fashions is a family-owned firm providing window coverings from simple blinds to custom shutters to the most elaborate valances, swags, jabots, and other draperies. Though simple, this Web site captures the quality of the company�s work by blending a minimal amount of content with stunning photography. FireCrystal Communications/Glossbrenner created the copy from interviews with the principal.

Worthington Insurance

Founded in 1867 Worthington Insurance is one of the oldest continuously run agencies in the United States. Their website boasts the ability to submit quote requests for home owners/renters, automobile, business/commercial, life/estate planning, and health insurance policies. FireCrystal Communications/Glossbrenner created the copy from interviews with the principals.